Find your found family with “good reason” by small pockets

When you move to a new city, there’s a journey to find friends and a community. Before you find your band of brothers, sisters, and siblings, things feel gray. small pockets beautifully paints that rich tapestry in “good reason”.

As the music video starts, the bold color swaths immediately capture your attention. The world has color, but the protagonist is muted. It’s not until he finds people looking to wander a forest and float down a river that any color appears in him.

The light, airy music underneath this transformation guides him along. The bright instrumental melody tugs at his sleeves, insisting something new happens. Joey Kirby’s quiet, cautious voice slowly becomes brighter and bigger as color fills his character.

By the time he sings that he’s “on solid ground now with calloused hands,” he’s a vibrant rainbow swirl beside his friends. The instruments interject serene moments as a kite flies and energetic ones as colors swirl. Even stuck in his dead-end job, he is filled with color, spilling into customers. Even here, he holds onto his new community.

Watch “good reason” below.

Ben McCoy

Ben is an advertising Madman who spends his days with words and music. When he’s not writing for his supper, he’s eating it at some of NYC’s most interesting restaurants.